Subscription app flows, recorded on a real iPhone

First launch to the paywall and past it.

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Calm

com.calm.calmapp

Calm recorded flow
Ended
Walked to the end
Launch
First launch
Steps
12
Frames
12
Version
7.1
Recorded
2026-09-28 15:11:31 KST

Funnel read: 5 home, 3 sign-in walls, 2 offer, 1 quiz, 1 paywall

Timeline, 11 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. System prompt (2 screens)0:00 to 0:08
  2. Quiz (2 screens)0:08 to 0:21
  3. Sign-in wall0:21 to 0:29
  4. Offer screen (4 screens)0:29 to 0:59
  5. Home0:59 to 1:04

Looking around after the funnel

  1. Home (3 screens)1:08 to 1:32
  2. Sign-in wall1:32 to 1:40
  3. Paywall (2 screens)1:40 to 1:56
  4. Home1:56 to 2:03
  5. Sign-in wall2:03 to 2:07

Reopened

  1. Home2:27 to 2:27
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