Subscription app flows, recorded on a real iPhone
One app per walk, first launch past the paywall.
Heartica
com.heart.rate.heartica
- Outcome
- Walked to the end
- Launch
- First launch
- Steps
- 17
- Version
- 2.10
Timeline, 13 sections
Time from the first screen, waits included.
First run
- System prompt (2 screens)0:00 to 0:27
- Onboarding (5 screens)0:27 to 2:35
- Paywall (2 screens)2:35 to 3:15
- Onboarding3:15 to 3:30
- System prompt3:30 to 3:38
- Permission primer3:38 to 3:57
- Home3:57 to 4:11
Exploring the app
- Home4:16 to 4:41
- Paywall (4 screens)4:41 to 7:34
- Home7:34 to 7:54
- Rating prompt7:54
Reopened
- Paywall (2 screens)8:53 to 9:42
- Home9:42
Tractor GPS
com.padraicnevin.tractorgps
- Outcome
- Hard paywall
- Launch
- First launch
- Steps
- 4
- Version
- 2.4.15
Timeline, 5 sections
Time from the first screen, waits included.
First run
- System prompt (2 screens)0:00 to 0:12
- Onboarding0:12 to 0:21
- Rating prompt0:21 to 0:32
- Onboarding0:32 to 0:41
- Paywall (3 screens)0:41 to 2:10
ClearWave
com.tinyboom.clearwave
- Outcome
- Walked to the end
- Launch
- First launch
- Steps
- 18
- Version
- 1.15.1
Timeline, 9 sections
Time from the first screen, waits included.
First run
- System prompt (2 screens)0:00 to 0:12
- Onboarding (5 screens)0:12 to 1:04
- Paywall (4 screens)1:04 to 1:54
- Rating prompt1:54 to 2:04
- Home2:04 to 2:10
Exploring the app
- Home (2 screens)2:14 to 2:34
- Onboarding (2 screens)2:34 to 2:44
Reopened
- Paywall (4 screens)3:09 to 3:56
- Home3:56
Calm
com.calm.calmapp
- Outcome
- Walked to the end
- Launch
- First launch
- Steps
- 12
- Version
- 7.1
Timeline, 11 sections
Time from the first screen, waits included.
First run
- System prompt (2 screens)0:00 to 0:08
- Quiz (2 screens)0:08 to 0:21
- Sign-in wall0:21 to 0:29
- Offer screen (4 screens)0:29 to 0:59
- Home0:59 to 1:04
Exploring the app
- Home (3 screens)1:08 to 1:32
- Sign-in wall1:32 to 1:40
- Paywall (2 screens)1:40 to 1:56
- Home1:56 to 2:03
- Sign-in wall2:03 to 2:07
Reopened
- Home2:27