Subscription app flows, recorded on a real iPhone

First launch to the paywall and past it.

Filters (2)3 of 114 walks
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Heart Rate

com.appstoreapps.bloodpressure

Heart Rate recorded flow
Ended
Hard paywall
Launch
First launch
Steps
9
Frames
9
Version
2.7.0
Recorded
2026-10-02 18:34:42 KST

Funnel read: 7 onboarding, 1 quiz, 1 offer

Timeline, 5 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. System prompt0:00 to 0:05
  2. Onboarding0:05 to 0:13
  3. Quiz0:13 to 0:21
  4. Onboarding (6 screens)0:21 to 1:17
  5. Offer screen (3 screens)1:17 to 2:34
View Walk

Calm

com.calm.calmapp

Calm recorded flow
Ended
Walked to the end
Launch
First launch
Steps
12
Frames
12
Version
7.1
Recorded
2026-09-28 15:11:31 KST

Funnel read: 5 home, 3 sign-in walls, 2 offer, 1 quiz, 1 paywall

Timeline, 11 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. System prompt (2 screens)0:00 to 0:08
  2. Quiz (2 screens)0:08 to 0:21
  3. Sign-in wall0:21 to 0:29
  4. Offer screen (4 screens)0:29 to 0:59
  5. Home0:59 to 1:04

Looking around after the funnel

  1. Home (3 screens)1:08 to 1:32
  2. Sign-in wall1:32 to 1:40
  3. Paywall (2 screens)1:40 to 1:56
  4. Home1:56 to 2:03
  5. Sign-in wall2:03 to 2:07

Reopened

  1. Home2:27 to 2:27
View Walk

Heart Rate

com.appstoreapps.bloodpressure

Heart Rate recorded flow
Ended
Walked to the end
Launch
Return launch, onboarding seen before
Steps
10
Frames
10
Version
2.7.0
Recorded
2026-09-28 19:08:23 KST

Funnel read: 4 home, 3 permission primers, 3 sign-in walls

Timeline, 8 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. Permission primer0:00 to 0:07
  2. System prompt0:07 to 0:11
  3. Permission primer0:11 to 0:18
  4. Home0:18 to 0:22

Looking around after the funnel

  1. Home (3 screens)0:26 to 0:45
  2. Sign-in wall (3 screens)0:45 to 1:05

Reopened

  1. Permission primer1:24 to 1:31
  2. Home1:31 to 1:31
View Walk