Subscription app flows, recorded on a real iPhone

One app per walk, first launch past the paywall.

Filters (3)4 of 128 walks
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Heartica

com.heart.rate.heartica

Heartica screen 8
Ended
Walked to the end
Launch
First launch
Steps
17
Frames
17
Version
2.10

Funnel read: 6 onboarding, 5 paywall, 4 home, 1 permission primer, 1 rating prompt

Timeline, 13 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. System prompt (2 screens)0:00 to 0:27
  2. Onboarding (5 screens)0:27 to 2:35
  3. Paywall (2 screens)2:35 to 3:15
  4. Onboarding3:15 to 3:30
  5. System prompt3:30 to 3:38
  6. Permission primer3:38 to 3:57
  7. Home3:57 to 4:11

Looking around after the funnel

  1. Home4:16 to 4:41
  2. Paywall (4 screens)4:41 to 7:34
  3. Home7:34 to 7:54
  4. Rating prompt7:54 to 7:54

Reopened

  1. Paywall (2 screens)8:53 to 9:42
  2. Home9:42 to 9:42
View Walk

Tractor GPS

com.padraicnevin.tractorgps

Tractor GPS screen 6
Ended
Hard paywall
Launch
First launch
Steps
4
Frames
4
Version
2.4.15

Funnel read: 2 onboarding, 1 rating prompt, 1 paywall

Timeline, 5 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. System prompt (2 screens)0:00 to 0:12
  2. Onboarding0:12 to 0:21
  3. Rating prompt0:21 to 0:32
  4. Onboarding0:32 to 0:41
  5. Paywall (3 screens)0:41 to 2:10
View Walk

ClearWave

com.tinyboom.clearwave

ClearWave screen 8
Ended
Walked to the end
Launch
First launch
Steps
18
Frames
18
Version
1.15.1

Funnel read: 7 onboarding, 6 paywall, 4 home, 1 rating prompt

Timeline, 9 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. System prompt (2 screens)0:00 to 0:12
  2. Onboarding (5 screens)0:12 to 1:04
  3. Paywall (4 screens)1:04 to 1:54
  4. Rating prompt1:54 to 2:04
  5. Home2:04 to 2:10

Looking around after the funnel

  1. Home (2 screens)2:14 to 2:34
  2. Onboarding (2 screens)2:34 to 2:44

Reopened

  1. Paywall (4 screens)3:09 to 3:56
  2. Home3:56 to 3:56
View Walk

Calm

com.calm.calmapp

Calm screen 15
Ended
Walked to the end
Launch
First launch
Steps
12
Frames
12
Version
7.1

Funnel read: 5 home, 3 sign-in walls, 2 offer, 1 quiz, 1 paywall

Timeline, 11 sections

Elapsed time from the first recorded screen, waits included.

First run

  1. System prompt (2 screens)0:00 to 0:08
  2. Quiz (2 screens)0:08 to 0:21
  3. Sign-in wall0:21 to 0:29
  4. Offer screen (4 screens)0:29 to 0:59
  5. Home0:59 to 1:04

Looking around after the funnel

  1. Home (3 screens)1:08 to 1:32
  2. Sign-in wall1:32 to 1:40
  3. Paywall (2 screens)1:40 to 1:56
  4. Home1:56 to 2:03
  5. Sign-in wall2:03 to 2:07

Reopened

  1. Home2:27 to 2:27
View Walk