Subscription app flows, recorded on a real iPhone
One app per walk, first launch past the paywall.
Calm
com.calm.calmapp
- Ended
- Walked to the end
- Launch
- First launch
- Steps
- 12
- Frames
- 12
- Version
- 7.1
Funnel read: 5 home, 3 sign-in walls, 2 offer, 1 quiz, 1 paywall
Timeline, 11 sections
Time from the first screen, waits included.
First run
- System prompt (2 screens)0:00 to 0:08
- Quiz (2 screens)0:08 to 0:21
- Sign-in wall0:21 to 0:29
- Offer screen (4 screens)0:29 to 0:59
- Home0:59 to 1:04
Exploring the app
- Home (3 screens)1:08 to 1:32
- Sign-in wall1:32 to 1:40
- Paywall (2 screens)1:40 to 1:56
- Home1:56 to 2:03
- Sign-in wall2:03 to 2:07
Reopened
- Home2:27